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Ogilvy experienced a meaningful presence at this yr's ADCOLOR meeting. Our attendees recap their takeaways and learnings.

A analyze of how Females are reflected in well being media & advertising as opposed with how they see them selves.

Advertising is telling folks your brand is awesome. PR is getting influential folks to state it for you personally.

As sporting activities return, Entrepreneurs need to choose classes from how the athletics environment modified in the lockdown.

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The explosion of remote connectivity has brought about enhanced engagement involving doctors along with the pharmaceutical industry.

Success — qualitative, quantitative or equally — should deliver proof of how the said measurable objectives were being met, And exactly how the entry impacted the good results of the broader or ongoing program.

It's been difficult to evaluate the real influence of a brand. Past model assessments are already confined by an accounting bias and reflexive secrecy… Much more →

The most recent chapter inside our metaverse collection spotlights the challenges and opportunities that include creating the metaverse responsibly.

As the necessity for psychological well being guidance companies carries on to expand, suppliers have pivoted promptly to telehealth alternatives.

As social websites has matured, the voice of company leaders are becoming integral to brand communications.

The best way To do that is to pick the “Duplicate Submission” hyperlink in the “Evaluation and Checkout” web page of the first entry submitted. Judges will not get more info move entries to better-suited categories.

 A set of David Ogilvy’s quotations – a timeless treasure trove of wit, Perception, and audacious candor.

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